Default theme
01Clean SelPage storefront with classic cards and neutral filters.
Best for · Everyday collections
The SelPage theme collection
11 themes. Your own point of view.Store themes that
feel like you.
Find the look for your affiliate storefront. Explore all 11 SelPage store themes and compare responsive layouts on desktop and mobile.
How to choose your themeExplore all 11 store themes
Boutique theme
02Soft luxury layout for fashion, beauty, and handmade collections.
Best for · Fashion, beauty & handmade
Editorial theme
03Magazine-style storefront for curated guides and reviews.
Best for · Curated guides & reviews
Midnight theme
04Dark, cinematic look for gaming, tech, and premium gadgets.
Best for · Gaming & technology
Market theme
05Bright marketplace feel for deals, home goods, and broad catalogs.
Best for · Deals & larger catalogs
Minimal theme
06Quiet, spacious catalog for design-led and professional products.
Best for · Design & professional products
Neon theme
07High-energy storefront for creators, gaming, and bold drops.
Best for · Creators & bold product drops
Outdoor theme
08Earthy gear-shop look for camping, sports, and adventure products.
Best for · Adventure & sporting gear
Playful theme
09Colorful, friendly storefront for kids, gifts, and creative shops.
Best for · Gifts, kids & creative shops
Premium theme
10Refined dark luxury treatment for watches, audio, and high-ticket items.
Best for · Luxury & high-ticket products
Wellness theme
11Calm, natural storefront for health, skincare, and lifestyle catalogs.
Best for · Skincare & mindful living
A little guidance
How to choose
your store theme.
A theme sets the visual style of your store: its banner, typography, category filters, product cards, and store listings.
- 01
Find your feel
Start with your products and audience. Try a calm look for a considered collection, or a bold style for your next drop.
- 02
See it in action
Open a preview and switch between desktop and mobile. Each theme uses the same sample catalog so you can compare the look.
- 03
Make it yours
Go to Dashboard → Stores, open your store, choose a Theme, and save. Add your own banner, descriptions, and products.
Before you choose
Store theme questions, answered.
- What is a SelPage store theme?
- A store theme is a ready-made visual style for your public affiliate storefront. It sets the appearance of your banner, headings, category filters, product cards, and store listings. Your own images and product descriptions give the store its content.
- Which store theme should I choose for my affiliate products?
- Start with your niche and audience. Boutique suits fashion, beauty, and handmade collections; Midnight suits gaming and technology; Outdoor suits adventure gear; and Wellness suits skincare and lifestyle products. Use the style filters and previews to compare the look before deciding.
- Can I preview a store theme before using it?
- Yes. Select Preview theme on any card to open a sample storefront. Every preview uses the same illustrated products and prices, making it easier to compare the theme's typography, colors, product cards, and category filters. Previewing does not change your store.
- Do SelPage store themes work on mobile?
- The themes use responsive layouts that adapt to smaller screens. Switch between Desktop and Mobile in the preview to compare how the banner and product grid appear at different widths. Check your own product images and text on mobile after applying your theme.
- How do I apply or change my store theme?
- Open Dashboard, go to Stores, and select the store you want to edit. Choose an option in the Theme field and save your store. You can return to the same settings to change the theme later; the theme changes the presentation of your existing catalog.
Ready to set up your affiliate storefront? Follow our step-by-step store-building guide, explore SelPage store features, or learn how to add your products.
Found your look?
Bring your collection to life in your store settings.
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