Affiliate Disclosure Examples

By SelPage Editorial Team — October 16, 2026

Looking for affiliate disclosure wording you can adapt? Start here: “I earn a commission when you buy through links in this post.” Use that wording only when it accurately describes your arrangement. For a store, change “this post” to “this store”; for one product, name the relevant link.

This guide focuses on writing and placing the notice. It uses US FTC guidance and Amazon.com's published Associate disclosure instructions. The examples are editorial starting points, not a guarantee of compliance in every country or affiliate program.

What Does an Affiliate Disclosure Explain?

An affiliate disclosure tells the audience about the financial relationship behind a recommendation. Under 16 CFR 255.5, an unexpected connection that could affect an endorsement's credibility should be made clear. Connections can include payments, gifts, employment, and family relationships. The notice needs to explain the nature of the connection; it need not recite every contractual detail.

Before choosing a sentence, write down what actually happens. Do you earn on purchases, receive a fee for the post, keep a free sample, or benefit when someone signs up? Those are different facts. Match the wording to them.

Six Affiliate Disclosure Examples to Adapt

The wording below is written for common editorial situations. Replace the context with your own, remove anything that is untrue, and check your program's instructions.

1. A Blog Post or Buying Guide

I earn a commission when you buy through links in this guide.

Use this when the guide contains purchase links that can earn you a commission. Put it before your first recommendation and check the rest of a long guide for places where a reader might arrive directly.

2. A Curated Product Store

This store includes paid links. I earn a commission on qualifying purchases made through those links.

Use “qualifying purchases” when your arrangement depends on purchase eligibility. If the collection mixes paid and unpaid links, identify the paid recommendations clearly enough for a shopper to tell which is which.

3. A Single Product Recommendation

I earn a commission if you buy this microphone through my link.

This version names the product and the benefit. It can suit a compact review card or a recommendation embedded in an otherwise unrelated article.

4. A Social Post Leading to a Store

Ad: I earn commissions on purchases through the paid links in my gear store.

Use this only if it describes the destination and relationship accurately. A shopper should also encounter the relevant notice in the store. If the brand paid a separate sponsorship fee, explain that arrangement too.

5. A Video Recommendation

I earn a commission when you buy through the product links below this video.

Make this part of the recommendation itself and put a corresponding notice near the description links. According to FTC Disclosures 101, video disclosures belong in the video; using both spoken and visible wording helps reach different viewers.

6. A Free Sample Plus an Affiliate Link

The brand gave me this lamp for free. I also earn a commission if you purchase through my link.

The two sentences explain two different benefits. Change “gave” to an accurate description if the product was borrowed or discounted. Do not suggest that you bought or tested an item if you did not.

Amazon Associates: Include Its Required Statement

Amazon.com's Associate identification guidance requires the following statement to appear clearly and conspicuously on your Site:

As an Amazon Associate I earn from qualifying purchases.

Amazon also requires a legally compliant disclosure with affiliate links. For social media content, the Associate statement must be associated with your account. Treat the required identification sentence and the notice accompanying your recommendations as separate checks. Verify your own Amazon marketplace's current agreement before publishing.

Where Should the Disclosure Go?

The FTC's affiliate guidance emphasizes proximity to the recommendation. It warns that “affiliate link” alone may be unclear; a nearby “paid link” label can communicate the relationship. A prominent notice may work for a short review, while a distant notice can lose its connection to a link.

As a practical design check, start at the same entry point as your reader. Open the article from search, follow a category link, or jump to a product section. Decide whether the notice and relevant recommendation remain connected in that view.

For social posts and Stories, follow the FTC's social disclosure guidance: keep notices with the endorsement, avoid hiding them behind expansion controls or among hashtags, and give on-screen notices enough viewing time. Livestream notices should recur for people who join later. Platform disclosure tools can supplement your own wording.

Common Wording and Placement Mistakes

• A vague thank-you. Describe the actual benefit rather than leaving readers to infer what “thanks to our partners” means.
• A footer that readers never reach. Keep fuller policy information if useful, but check the immediate recommendation experience too.
• A price promise added automatically. Only say that a link creates no extra cost if you can substantiate that claim.
• A gift described only as an affiliate relationship. Account for each relevant connection.
• A notice that disappears on mobile. Review real line wrapping, contrast, expanded captions, and the space occupied by overlays.

Apply the Examples to a SelPage Store

SelPage lets you choose from multiple store themes, create store categories, and assign products to categories. Use those tools to make the collection understandable, then review the disclosure with your real catalog. The feature overview and store setup guide explain the available workflow.

1. List your relationships. Record which programs and products can generate compensation and which brands supplied samples.
2. Draft a short, accurate notice. Start with the relevant example above and add any required program statement.
3. Review your public content. Use the product guide to understand the listing fields. Confirm where your wording actually appears before relying on it.
4. Check the selected theme on a phone. Verify the notice stays readable near relevant recommendations, including after filtering categories.
5. Review the source of the visit. A social recommendation and its destination each need their own disclosure review.

This checklist does not assume the builder inserts disclosures automatically. If your available fields cannot provide adequate placement, resolve that before sharing paid recommendations. Visit reporting in the analytics guide can help you understand traffic; it does not validate a disclosure.

Open your SelPage account to review your collection, and check current plans as you plan its size. Keep a short disclosure checklist beside your product-maintenance notes so new recommendations receive the same review.

A Final Read Before Sharing

Read the sentence aloud. Does it plainly tell a new visitor how you benefit? Then open the recommendation on a phone. Can that visitor find the notice at the relevant moment? Use those two checks each time you adapt an example.

Sources Checked

• 16 CFR 255.5: material connections in endorsements
• FTC: Endorsement Guides questions and answers, including affiliate links
• FTC: Disclosures 101 for social media influencers
• Amazon.com Associates: identification and link disclosure instructions
• Store setup guide and product listing guide

Checked October 16, 2026. The sample wording, layout checks, and store workflow above are editorial applications of the cited guidance. Local requirements and program agreements can differ; obtain qualified advice when your circumstances need it.